Gibbs, Jr., has investigated conceptual metaphor and embodiment through a number of psychological experiments. Some researchers, such as Gerard Steen, have worked to develop empirical investigative tools for metaphor research, including the metaphor identification procedure, or MIP. Since then, the field of metaphor studies within the larger discipline of cognitive linguistics has increasingly developed, with several annual academic conferences, scholarly societies, and research labs contributing to the subject area. The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.Ĭonceptual metaphor, and a detailed examination of the underlying processes, was first extensively explored in this book.
Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980.
1980 book by George Lakoff and Mark Johnson Metaphors We Live By
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